Document Type : Science - Research (Islamic Banking)

Authors

• Sajad Golchin ¹
• asadollah ganjali ²
• Sayyed Saeed Shamsinajad ³

¹ Sajad Golchin - Master Master's student in Business management, Imam Sadegh University (AS), Tehran, Iran

² Associate Professor of Imam Sadiq University, Tehran, Iran.

³ Assistant Professor of Hazrat Masoumeh University

Abstract

Extensive environmental turbulence has caused various changes in economic, social and cultural fields, and has become the driver of many changes in the context of needs and preferences of customers. As an active form of Islamic banking in Iran, Qarz-Al-Hasna Banking has faced many issues and challenges that have overshadowed its survival and competitiveness. Therefore, the aim of this research is to answer the banking needs of Qarz-Al-Hasna Bank and specifically the territory of Qarz-Al-Hasna Mehr Bank of Iran in the face of digital variables, in the form of a business model. In this regard, the method of qualitative content analysis with analogical-inductive approach has been used to analyze the data and answer the research questions. Ritter's model (2014) is the basic framework in "Designing the Business Model of Qarz-Al-Hasna Digital Bank". In the data analysis that was done using Maxqda2020 software, a total of 255 basic themes and 29 subcategories were extracted and placed under the dimensions of value proposition, customers, value demonstration and capabilities.

Keywords

• business model
• digital banking
• Islamic banking
• Qarz-Al-Hasna
• digitalization

Main Subjects

• Science - Research (Islamic Banking)