Investigating the Impact of Banks’ Social Responsibility on the Attitude and Behavior of Customers

Document Type : Science - Research (Islamic Financial Theory)

Authors
Ahmad Shabani 1
Reza Habibi 2
Mostafa Alizadeh 3
1 Associate Professor at Faculty of Islamic Education and Management, Imam Sadiq University, Tehran, Iran.
2 Assistant Professor at Higher Institute of Banking Education of Iran, Tehran, Iran.
3 M. A. in Iran Banking Higher Education Institution, Tehran, Iran.
10.30497/ifr.2019.2402
Abstract
Corporate social responsibility (CSR) has recently attracted the attention of many organizations, especially banks. In fact, by social responsibility we mean a series of duties and obligations that organizations must undertake to safeguard and help the social environment they work in. Today, all organizations, regardless of the type of their activities, have come to notice their being responsible and accountable for all their shareholders, environmental protection and the society in which they are active. Thus, this research seeks to investigate the impact of corporate social responsibility initiatives on banking customers. The three different CSR initiatives mentioned in this research are customer-centricity, philanthropy and environmental protection.
   From the ‘practical objective’ and ‘data collection’ points of view, this is a descriptive survey research and the data are gathered with a 27 item and 7 point Likert scale questionnaire. Because it measures the relations between the variables, it is correlational and in regard to the data obtained by the tests, it is a field research. By using Cochran formula, from 400 questionnaires distributed among Maskan Bank clients, a 382 sample volume was analyzed using SPSS23 software and descriptive and inferential statistics. The Cronbach Alfa coefficient was used to determine the reliability of the questionnaire with the result 0.93, and for checking the questionnaire’s validity we used Content Validity Ratio together with the supervising and advising professors’ opinions as well as factor analysis. Finally, the hypothesis was tested with MANOVA method.
Keywords
Corporate Social Responsibility
Attitudes
Behaviour
Maskan Bank JEL Classification: M14
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Volume 9, Issue 1 - Serial Number 17
November 2019
Pages 111-144

  • Receive Date 18 March 2018
  • Revise Date 27 July 2018
  • Accept Date 28 July 2018